METRICS EXPLAINED

Understanding Neurons predictive analytics

Neurons Impact Score (NIS)

A single 1-10 score showing your creative's overall effectiveness. This is your "pre-flight check" before spending media budget.

≥ 7.0

Optimized

Ready to launch

3.5-6.9

Needs refinement

Optimize before launch

< 3.5

Needs improvement

Significant changes required

How to evaluate my creative in 30 seconds?

Check Neurons Impact Score

Is it ≥7.0?

Check Cognitive Demand

Is it 25-50?

Check Memory

Is it >70?

Check Avoidance

Is it <30?

What to improve first?

If Cognitive Demand >50 → Simplify visually

If Focus <40 → Strengthen key element

If Engagement <50 → Add emotional element

If Memory <50 → Check Cognitive Demand & Focus

What is FRT (Fast Response Test)?

After viewing an ad briefly (~5 seconds), participants quickly answer "yes/no" to word associations. Reaction time is key — faster answers indicate stronger, automatic associations.

Detailed Metrics

Focus

What will viewers see?

Low (0-24): Attention scattered - everyone sees something different

High (75-100): Attention focused - everyone sees the same thing

💡 High Focus = you control what viewers will see

Cognitive Demand

Is it too complex?

Low (0-24): Too simple - may be boring

Ideal (25-50): Balanced - engaging but understandable ⭐

High (75-100): Too complex - hard to remember

Correlation: Direct impact on Memory

💡 Keep it in the 25-50 range for best memorability

Engagement

91% accuracy

Will people like it?

Low (0-24): Uninteresting, not engaging

High (75-100): Very engaging and interesting

💡 High Engagement = positive first impression

Memory

81% accuracy

Will people remember it?

Low (0-40): Less memorable

High (71-100): Highly memorable

Correlation: Dependent on Cognitive Demand (25-50 = best)

💡 Correlates with Ad Recall in Brand Lift Studies

Intent

92% accuracy

Will it drive action?

Low: Doesn't motivate action

High: Strong motivation to click/purchase

💡 May correlate with Purchase Intent (requires verification)

Trust

93% accuracy

Does it look credible?

Low: May seem inauthentic

High: Perceived as sincere and credible

💡 Important for influencer content and brand safety

Avoidance

89% accuracy

Will people skip it?

Low: Good reception, not irritating ✅

High: May irritate or discourage ❌

💡 Lower is better. Avoid high Avoidance

Note

Interpretations and recommendations are AI-generated and may not reflect reality. Always verify results with actual campaign data.